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Katie Rose Hejtmanek, "The Cult of CrossFit: Christianity and the American Exercise Phenomenon" (NYU Press, 2025)

New Books in Sociology

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Evolving Archetypes and CrossFit Culture

This chapter examines the transformation of hero archetypes in America since World War II, focusing on the rise of superheroes and special forces alongside the evolution of CrossFit as a fitness ideology. It highlights the empowerment of women within CrossFit, challenging traditional gender roles while intertwining apocalyptic themes and the influence of military culture. The chapter also addresses the controversies surrounding CrossFit leadership and the brand's changing dynamics amidst societal shifts, particularly those exposed by the COVID-19 pandemic.

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