2min chapter

HBR IdeaCast cover image

Make Customers Happier with Operational Transparency

HBR IdeaCast

CHAPTER

Transparency in the Farming Industry

When people pick up their steak, they don't know the cow. People have gotten so out of touch that all of a sudden this appreciation for where does meat come from? I think that's a really interesting point. If more people had more of a view into the value that they create in the lives of others, how could make the work that they did more motivating? No, it's true. For a while, we've gotten far enough away that people want to appreciate the process that went into it again.

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