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In the First Place…

The Speakeasy

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Korean Cocktails: A Cultural Evolution

This chapter delves into the rising popularity of Korean cocktails, moving beyond the traditional focus on soju to highlight a broader appreciation for Korean spirits in the global cocktail culture. It explores the communal rituals of drinking in Korea, the integration of traditional Korean ingredients into mixology, and the shifts in consumption patterns post-COVID. The discussion also reflects on the author's personal journey and the release of their book, 'Korean Cocktails', which aims to celebrate this evolving drinking landscape.

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