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Live Show: When to Work with web2 | The Pro-CBDC Case | Crypto Twitter vs. the Hill

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How to Be a Successful Web3 Player

A lot of these web3 activations not come out of a dedicated web3 team or an innovation team. You're actually seeing it come out of traditional business units, which is really interesting. So going back to the social proof element, they hear about blockchain and they have conversations with their resident DJN. They're less interested about launching a 10K PFB collection on OpenSea, but more so about how can we actually make it easier to collaborate with different companies?

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