
How can we survive the next mass extinction?
LSE IQ
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How to Change Human Behavior in a Positive Way
Gangashritar is a system professor in LSC's Department of Psychological and Behavioral Science. As an applied behavioural and experimental economist, her research focuses on how to change human behaviour in ways that simultaneously benefit people and the planet. Gangashritar: A lot of negative, fear-based, guilt-based, communications around this issue have sometimes the effect of putting off a lot of people. So what we started to look at instead was can we think about sharing stories of people taking action instead?
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