4min chapter

Winning the Challenger Sale cover image

#77: Build the Best Buying Experience From First-Call Demo to Close

Winning the Challenger Sale

CHAPTER

How to Build Trust With Sales Reps

Singer-songwriter talks about how to build trust with sales reps. She says she makes people feel comfortable and they just want to share things with her. Sits on same side of table as buyer, tries to change mindset from "I'm gonna win" to "We will it" The empathy piece is really putting yourself in their shoes like trying to figure out what exactly the problem is that's impacting them.

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