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Amazon.com

Acquired

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Revolutionizing E-Commerce: The Amazon Marketplace Journey

This chapter explores the strategic innovations behind the creation of Amazon Marketplace, focusing on the introduction of third-party sellers and a unique product identification system. It examines the transformative impact of these decisions on Amazon's business model and competitiveness, particularly after the dot-com bubble. Additionally, the chapter highlights Amazon's challenges and adaptations in search technology and sales tax strategies, establishing its dominance in the retail market.

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