How to Succeed in Cold Email Marketing

Evan: Our focus is always on what's the biggest bottleneck right now. Do we care about the website if we're bringing in like five brand new clients per day? That's not really a concern, I would say it's actually working pretty well. Evan: So many people are in DMS and sending cold emails because they go, those guys must have money. But they're not actually thinking about what problem does that business truly have? And what are the founders thinking about? It's going to take us to this next level, you know?