Episode 261: Storytelling in Marketing with Rebecca L. Weber
UI Breakfast: UI/UX Design and Product Strategy
00:00
Do You Have a Favorite Format for Including Testimonials?
There is this traditional concept of a pain, dream, fix kind of sales page structure. Do you feel like that's essentially prototype of a story in itself? Yeah, yeah. I mean, it gives us that contrast. Testimonials are a pretty impressive way to bake in human factor and stories into what you do.
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