In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.
Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.
Key Takeaways
- 02:01 - How design works at RightMessage
- 07:17 - How Brennan describes the RightMessage brand
- 14:28 - The strategy behind the new website design
- 15:23 - Tools Brennan uses in the design process
- 17:18 - How Brennan came up with the narrative flow for the new website
- 19:02 - The most challenging parts of the new design
- 22:47 - How long Brennan spends on a design project
- 24:03 - How Brennan uses metrics
- 34:26 - Are there situations where the effort to personalize doesn’t pay off?
- 40:32 - The biggest challenges Brennan is facing
- 43:01 - Brennan’s proudest design win
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