What's the Fate of These Brands?

i think pop culture brands themselves are really difficult to pull off these days. I admire bryant, and bryant is has been a real commitment to an ad driven business model. Impot magazine, it's not bad, actually, there's some great things about it. And i want to dig into y and then spin it forward as to what's going to replace these institutional brands. Is going to be craters? What is it going to be?