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You Need THIS to Advance Your Marketing Career | Echo Chamber

B2B Growth

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Experience in Sales Development Is Highly Valuable

Having some experience in a full time sales role is extremelyextremely valuable. If you've never spent time in sales, you probably need to go talk to sales to ask them about that experience. Learn the workflows and tools that the sales team uses in their daily routine as context for building marketing sales communication channels which introduce the least amount of friction. How do you grow a B2B audience? Here's what I would do. Talk to your ideal buyers, develop a point of view worth sharing, record at least one long form piece of content weekly,. slice that content into smaller pieces for distribution., put some ad spend behind it, ask for feedback so you can iterate, and then improve

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