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285 - Strategy, Talent, and the Marketing Machine | Expensive Advice Podcast

GTM Live

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How to Open Up Your Intellectual Property?

Our goal is to fundamentally change how companies think about measure and execute their go to market strategies. And so when you centere around that vision, the next step that we're going to do is we're gong to be opening up all our intellectual property. We're calling it the vault. The vault is an intellectual property warehouse where we publish all theintellectual property that we develop,. In frameworks, bench mark data on processes for how we execute pa social or run analyses. So those are the three current sort of offerings that will be developed inside this whole business.

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