2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
20% - The Marketing Procurement Podcast
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The Importance of Ideology in Creative Work
I always say that your thought leadership people will come for the content, but they'll hire you for the ideology. You're looking for one of two reactions to the ideology or the point of view or perspective. I think there were a lot of people in the creative professions and still are who hoped that there was a different way that you could do this.
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