Do You Have a Crisis in Your Research Mindset?

Do you find that companies are more likely to be willing to unlearn if they're in a time of like sort of crisis we have to change something, whether it's the economy or covert the percents. Or do they get just like really conservative and lean further into their old ways because changes even scarier and uncertain times could see it going either way? "I think both things happen," he says. 'It is extremely rare to come across a company that has had that entrenched not valuing research mindset'

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