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273: Superstar Speaking

The Selling Show

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You Can Turn Boring Into Interesting Through Story Telling

How to turn a boring topic into something interesting? The easiest way i know is through story telling. Instead of talking about that risk of management, talk about a client who you taught or put regulatory things in place. So there's all kinds of stories like that. And humor is great. Any time you say something funny and your audience laughs, make a mental note and keep using it over and over again.

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