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How to Scale Your Business with Content with Daniel Priestley

The Content 10x Podcast

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Creating Value with Scorecards for Targeted Engagement

The chapter emphasizes using scorecards as a tool to gather valuable customer data targeted towards a specific audience. It discusses the importance of creating impactful content and understanding audience insights to engage effectively. The speaker advocates for a focused content strategy that educates and engages the audience, highlighting the shift towards strategic content creation in the digital landscape.

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