Logo Design - I Don't Like a Modern Font

I present one kind of brand, one to two brand concepts. So like what this means, what this tone is. If I'm off on my font for around one, but I can hit them on the tone and where we're going on a high level, it's a win. It starts conversation at that point. Everything is so interlocked nowadays strategy for websites different because it goes beyond look and feel. Just changing the look of your website does not mean you’re going to change your bottom line. We have to talk strategy. And then you start to get into the discussions that are less about, I just need this website more than like, this looks like it's involved