Introduction

When Johnathan Solorzano, founder of Solo Media Group, joined us on the podcast just over two years ago his agency focused on broad ‘white label work’, which he aptly described as ‘doing all the work and then someone else passes it off as their own’. Today, through what he learnt from doing that, he’s niched Solo Media to focus entirely on Shopify clients.

Jonathan talks to Dan about how this evolution has provided him with a much more stable portfolio and revenue, and also why he feels ‘got distracted’ and wasted a year trying to develop some ‘Software as a Service’ products.

He also discusses how creating a social media presence has helped his personal and agency profile, and why you don’t need to have thousands of followers to achieve that:

“I’m not doing it for clicks. I'm not doing it for likes, and I'm not doing it for followers. I’m literally doing it to answer questions that I know people have. So some of my videos are like, ‘Whoa, this was like a $20,000 question’. If the right person sees this and sees they can save so much money .. To me, that's enough.”