Strength and Ethics: The Fitness Dilemma

This chapter explores the transformative impact of physical fitness on achieving life goals while challenging stereotypes surrounding athletes and intellectuals. It delves into the ethical concerns of performance-enhancing substances, highlighting the importance of authenticity and discipline in one's fitness journey.

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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI. They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.

Timestamps:

(00:02) – Why We Need to Get Weirder Online

(01:19) – Turning Up the Dial on Your Personality

(03:46) – Being a Lighthouse for Like-Minded Weirdos

(04:25) – Unlearning the Pressure to Fit In

(06:01) – What Counts as Weird (And Who Gets to Say?)

(09:43) – Steve Jobs, Contrarians & the Price of Originality

(12:09) – Context, Childhood & the Illusion of Normal

(14:42) – LinkedIn, AI, and the Death of Strong Opinions

(17:46) – Using Weirdness to Attract the Right People

(18:07) – Fitness as a Life Hack (and Brand Differentiator)

(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains