6min chapter

How Stories Happen cover image

“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts

How Stories Happen

CHAPTER

Exploring the 'Zero World' in Storytelling

This chapter delves into the writing processes of the speakers, highlighting the significance of initial drafts and the concept of a 'zero world' derived from shared travel experiences. The conversation extends this metaphor to professional environments, emphasizing the role of exploration and iteration in creative storytelling.

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