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RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14

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CHAPTER

Navigating Financial Pressures and Specialization in B2B SaaS Companies

The chapter explores the impact of overspending on sales and marketing in B2B SaaS companies, emphasizing the financial strain on the EBITL line. It delves into the challenges of over-specialization within go-to-market teams, leading to fragmented roles and increased expenses. The narrative also discusses the evolving growth expectations, financial metrics, and the importance of strategic planning in balancing profitability and growth.

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