
Episode 204 - Are We Ready to Pay by Bank? A Conversation with Eric Shoykhet, CEO & Co-Founder of Link Financial Technologies
Payments on Fire™
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How to Get Consumers to Accept Pay by Bank
The merchants are reluctant to offer a new payment method unless there's an anticipated adoption, actually demand. The consumer adoption of it and the consumer demand for that has been off the charts. It costs more for merchants typically to offer by now, pay later than or it's comparable to cards. We often see customers getting high single digits percent of adoption without any economic benefit.
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