The Marketing Companion cover image

Master the Art of Business Narrative

The Marketing Companion

CHAPTER

The Difference Between Task Significance and Inclusive Marketing

Dr. Allen: What's the difference between task significance and inclusive marketing, if there is a difference? He had participants in this experiment into three groups. They were all just writing XZ on a piece of paper for five minutes. It was same, everybody doing the exact same work. And so task significance is that narrative that each group attached to the thing they were doing. Dr. Allen: How would you apply it to what you just asked? I think I already do.

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