17min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Manipulation Expert: CIA Spy Reveals You're Being Controlled! "You're Being Manipulated Without Realising It"! Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Four C's of Influence and Leadership

This chapter explores the critical elements of influence in business negotiations, focusing on the Four C's: Consistency, Collaboration, Control, and Consideration. It discusses the importance of empathy, trust, and the transactional nature of relationships, emphasizing how effective leadership demands both collaboration and control. The conversation further highlights the need for honesty and objectivity in nurturing productive connections while evaluating the impact of personal relationships on individual growth and productivity.

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