There's no shortage of television for people to watch on these streaming services. The studios would be more than happy to save money over a few months if they don't have to spend a bunch and just ask people to watch older programs, he says. But the best way to sign someone up to one of their streaming services is still to have something new, right? HBO Max, which is about to relaunch as Max in May, needs fun hit shows, new hit shows for people to watching.