If you've not read Atomic Habits by James Clear, we urge you to stop what you’re doing and go and get it. It's one of those books that once you've read it, you start to think about how those ideas can change your reality.

“The book’s been out almost two years now and has sold over two million copies. And for me, the most gratifying thing is that the ideas are useful. The best thing is to see people using them to build better habits in their own life or to break habits that they've been struggling with for a while.”

While James is not the father of thinking about habits, he is an expert on the subject, having built up a newsletter around the topic years before launching his bestselling book.

“I'm not the smartest person, I'm not the fastest person, I’m not the first person to talk about this stuff. But I want to do it in a way that's useful.”

By doing this, he's simply a master of demonstrating what best practice looks like and how that impact can impact your future, which above anything else, makes him a person you might want to listen to.

“A habit is a behaviour that's tied to a particular context. And what you start to realise is that you cannot have a behaviour outside of an environment. They all happen within a certain context. Any time the environment changes in a big way, behaviour changes in a big way.”

So for everything you need to know about habits and how they can help you be the best version of yourself, don’t miss out on this truly insightful and illuminating episode.

We chat about:

Why habits are universally timeless
How Uber was founded on users’ habits
What a habit is
How COVID has changed our habits
Bad habits that leaders should avoid
Important habits for startups to avoid

Links:

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