RoR #13 : The Norm Roast Protocol w/ Dave Baxter
Keys To The Shop : Equipping Coffee Shop Leaders
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Understanding the Norm Roast Protocol
This chapter explores the Norm Roast Protocol and its critical role in standardizing measurements in the coffee roasting industry, focusing on energy use and emissions. The discussion highlights the challenges faced by buyers in comparing roasting machines and the collaborative efforts among industry experts to develop the protocol. It emphasizes the potential benefits of using the Norm Roast Protocol for informed purchasing decisions and promoting transparency in sustainable practices.
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Transcript
