Change the headline can totally, totally change your open rates. If you have a million readers, a 5% open rate difference is thousands of people. Five good blog posts a week is better than one that's great. Just trying to find the right demo and getting an extra 100 people on your blog will get you more traffic.
Mike Cernovich is a writer, journalist and filmmaker. His first book sold over 100,000+ copies. His upcoming book is called "Audacity: How to Go From Nobody to Somebody."
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