Topics Covered In This Episode
- The Essence of Service Stacking: Discover how bundling multiple services can forge stronger client relationships and ensure repeat business. Mercer and Jeff navigate through the concept of starting with low-risk offers and escalating the value, thereby enhancing client engagement and loyalty.
- Transitioning Beyond Freelancing: Learn how to shift from the unpredictable feast-or-famine freelancing cycle to securing consistent monthly sales.
- Innovative Pricing Strategies: Jeff demonstrates how introducing low-risk offers can attract potential clients, setting the stage to upsell them on higher-value services. He shares successful tactics, including offering free value bombs and conducting Google Analytics audits to pave the way for lucrative measurement marketing services.
- Growth Through Service Stacking: Jeff highlights the importance of starting with smaller offers and incrementally increasing prices to ensure a consistent revenue stream. This yields sustainable business growth and he suggests strategic rate adjustments to accommodate different stages in the customer journey.
- Mastering Pricing and Project Management: Jeff delves into the art of distinguishing between low-risk and high-ticket offers and the significance of retainer pricing encompassing strategy, implementation, and ongoing maintenance.
- Unbundling for Value and Affordability: Finally, Mercer and Jeff explore how breaking down services into more manageable components can enhance value and affordability for clients. This approach, along with customized pricing strategies, lays the groundwork for future projects and helps in securing a marketing budget.
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