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Growing Your List With a Referral Program

Deliverability Defined

CHAPTER

The Sixth Benefit of Referrals

referrals, newsletter referrals cost an average of $0.17 per subscriber versus $1 to $3 from other acquisition channels. This is a really great opportunity to gain new subscribers at a much lower cost than you typically would need to take on to gain those subscribers. There are a few things that need to be true for this referral program to be successful. If the newsletter is brand new, it doesn't have as much like we talked about kind of trust and reputation built up with it. And generally, you have to be able to tweak it to fit what outcome you want.

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