Entrepreneurial Thought Leaders (ETL) cover image

Carol Bartz (Autodesk) - Balancing Work and Life

Entrepreneurial Thought Leaders (ETL)

CHAPTER

Navigating Global Markets and Adapting to Technological Shifts

The chapter explores how a company overcame market challenges by tailoring their product, AutoCAD, to different professionals and adapting to digital design data processes. It also discusses the importance of a global strategy, leveraging insights on pricing strategies and the impact of the digital era on business operations.

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