3min chapter

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Inside B2B: How B2B brands are responding to 'forced digital transformation'

Marketing Week

CHAPTER

The Biggest Challenge for Marketing

David Yed: It's been a lot of extremes. I think it's been anne shocking and scary and a bit thrilling, and not much in between. We're on locke down, three weeks at this stage, and learning very fast how to communicate with customers and with the employees when everybody across the globe. And i think that's actually probably amongst the biggest challenges for everybody, no matter what you think. David yed: There is a cavy out there. You know, i'm lucky in work for a company that's relatively ok. And i think if youre a markter in a company that's furlowing half its staff and fighting for survival, then

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