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Startup Series: Prime Roots

Inevitable

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How to Balance Market Research and Science Early On

Sally Kohn: As a couple of biologists that were setting out on this journey. I mean you've been at it several years now. How much of that market feedback, like what should the balance be between market or just inwards on science?Kohn: We dedicated chunks of time to doing market research and then going back to Tinker and try to prototype and make something that kind of fit that niche. And we would go out, sample that product again, talk to people again.

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