Navigating Consumer Choices in an Optimized World

“I think both of those things are problematic—both that we’ve optimized too many things and that it’s our sole worldview,” says Coco Krumme, applied mathematician and author of Optimal Illusions: The False Promise of Optimization. Today, we talk about what we lose by prioritizing optimization above all else—and what we could gain by choosing something else. We also talk about why Krumme thinks the threat of surveillance capitalism is overblown, and why she’s more optimistic about what humans can do than what AI can do.

For the show notes, head over to my Substack.

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