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23min chapter
Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush
Product Growth Podcast
Mastering Product-Led Growth Strategies
This chapter explores the intricacies of product-led growth, emphasizing the design of effective product offerings like free trials and freemium models. It discusses the importance of understanding user needs, seamlessly integrating gamification, and utilizing strategic trial structures to enhance user engagement and conversion rates. Additionally, the chapter highlights the significance of choosing the right packaging for products to maximize user value while avoiding limiting models.
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