The hurdle that I really thought hard to reframe for people was the why. So we've built a pretty elaborate analytics system that we feed all of our strategies into so that we can put it in an investment framework and help people understand at least the typical metrics. They don't necessarily look the same because we don't use leverage. We're not large enough yet to take that kind of risk. If a particular client wanted it, that would be fine. But if you think about a lot of the returns that are generated by CTA's, there's leverage that it's being employed to amplify certain bets that they're taking. There's no window dressing around it. And so one of

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