This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Robert and Joe Live from CEX: Creator Economy Expo (374)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

How to Be a Successful Content Creator

Goldman sex came out and said it's a half a trillion dollar is the market cap or whatever, the value by 2027. And I guess why I get frustrated is rarely do they bring up the person, the individual that's making all this happen. It takes about $10,000 in startup costs to do a content entrepreneur business. They spend a couple thousand dollars a year in software, but they are trying to build an audience, monetize that audience, and then diversify revenue in as many ways as possible.

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