How to Collaborate to Increase Opportunity for Data Sharing

At Snowflake, we call it the network effect. This idea that you can collaborate between one organization and another to give direct access to each other on certain data sets. We have a great example of Kraft Heinz doing a joint direct data share with one of the largest grocers in the US. And they're both snowflake customers. They only want to make sure that the retailers customer actually can get hold of the goods when they shop.