Is This a Faction Within the Fittest Industry?

There is a new movement within the physical therapy world called codo. It's built its brand around calling out some of the pseudo scientificb ship that floats around within the fittest industry. But it also has definitely wandered into targeting people who are generally well respected, i ow, fittest professionals and prominent figures in the industry. So where's the line between help being helpful in dispelling this information and when it becomes in of this malicious, tribal echo chamber? We'll talk to you about your thoughts on what we've seen so far.