530: If You're Not Getting Sales - This Is The Problem
Embodied CEO
00:00
How to Create an Experience for Your Ideal Customer
If you are looking for somebody who is already interested in losing weight, they've already said like, I have actively doing this. That's different than trying to find someone who knows they need to lose weight but it's not actively doing something about it. You have to almost educate and convince them to do it and give them the solution. Same thing as if you're trying to target a more experienced business owner. If you create something that a beginner would be attracted to because it's so basic, you're not going to get the experienced business owner in there.
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