PRODUCTEA with Leah, Growth & Senior Leadership cover image

75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Intro

This chapter explores the challenges of quantifying brand impact, balancing numerical ROI with the intangible aspects of branding. It features insights from experienced branding professionals on the importance of understanding branding decisions, particularly in high-risk scenarios.

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