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2min chapter
This Leaked Memo From Yahoo Explains Why Big Businesses Fail
Marketing Against The Grain
Are You Ready for It?
Karen: It's been many episodes since we dropped a two by two. We're in a framework drought on the show, so I want to try one on you right now. The horizontal axis is what we are and what we're not; the other vertical axis is what our customers want or don't yet know they want. Once you have the what you're not, you can just exit out of that stuff," she says.
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