EP 183 | Geoffrey Moore - How your churn and retention is impacted by your stage of growth
CHURN FM
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Salesforce's Approach to Customer Relationship Management
Salesforce's initial statement was actually the tech sector. It was kind of who were the first use case that was repeatable. After a while, it was like everybody in tech in the Salesforce had the thing. And then they added it to the service department. That was their second use case, which the customer service was sales and service. So it builds. I mean, I think we want to be ambitious. We do want to get to scale. But I think it's important not to,. If you go too fast too far, it's like a general that outruns its own supply chain.
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