EP304 - ShopTalk Recap
The Jason & Scot Show - E-Commerce And Retail News
00:00
The Importance of Ads in Retail Marketing
The next big trend was the whole evolution of social commerce and I'm kind of lumping a shoppable video into social commerce. The first organic result on Amazon is now, you know, often well below the fold because everything above the fold's been monetized. Happily, my company has like 50 subject matter experts in that that no more than me. So I don't end up having to talk about that as much as I used to.
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