Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

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Communicating Value: Features vs. Benefits

This chapter explores the vital difference between product features and customer benefits, highlighting the need for effective value communication. Through case studies like SmugMug and examples from Porsche and Shopify, it demonstrates how focusing on benefits can drive significant growth and customer engagement.

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