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The Anthropology of Animal Trapping
A lot of it is very click-shaped in the same way that, you know, early recommender systems were very numbers shaped or they were ratings shaped. And I do think that actually this analogy is useful because if we say, as I did earlier, that technologies have embedded in them a kind of model of their user and a trap, the user is ironically enough the entity that's going to be trapped. It's not out of, I don't think it's unreasonable to suggest that there's a place for some form of recommender systems, even in a sort of utopian future. However, they certainly can't look like they tend to look today.