That Time I Almost Got Sued - WAN Show April 18, 2025
The WAN Show
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The Pitfalls of KPI-Driven Corporate Strategies
This chapter explores a case involving a sales representative, examining how different promotional strategies on platforms like YouTube and Instagram affect business results. It highlights the pitfalls of rigid corporate processes and the importance of a broader perspective in marketing, revealing that many missteps stem from incompetence rather than intentional wrongdoing.
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