How to Get the Executive Team Alined

Executive marketng leaders listing to this podcast trying to navigate something like this. Any strategies that you found helpful to get the executive team alined? I think ohaobit for our executive team is when you talk about thinking how you by stuff like, we're so internally focused on how do we sell to other companies,. Then youd flip it around as ike we al were all buyers of technology or whatever we're selling. Because i's the work we're trying to do here.