Introduction

There's this common myth about visual design that it's a purely aesthetic endeavor. But if you pull back the curtain and see the work that goes into these visuals, you'll often find a lot more than just a good color pellet. To explore this topic in more detail, i spoke with a master mind behind a lot of our digital design these days, kelly gordon. Kelly is the digital design lead at n n g but before an n g, she was a u x designer at i b m fon fact, she also has a few pending us. Patents related to search rules, communicating users, tone and a cognitive information assistant.